Senior Product Designer
Transforming Ideas into User-Centred Digital Experiences
who i am
I’m Anna, a Senior Product Designer at Deloitte Digital London, currently on secondment from Deloitte Digital Stockholm, Sweden. With 6 years of experience creating human-centered digital solutions, I’ve worked across industries—from helping IKEA innovate customer support with their first digital human to designing apps for the British Lawn Tennis Association, including a tennis court booking platform and an event app. Over the past 2 years, I’ve focussed on mobile design, specialising in creating seamless experiences for Apple and Android products. With a background in civil engineering and industrial design from the Royal Institute of Technology Stockholm, I bring a broad perspective across the entire product development process.
What I do
I thrive in the exploration phase, uncovering user and business needs, identifying opportunities, and defining solutions. In the delivery phase, I refine designs and collaborate closely with developers to ensure high-quality, feasible outcomes. I’ve also partnered with Apple to run Design Labs, helping clients solve business challenges through tailored Apple solutions. Driven by curiosity and a love for problem-solving, I combine creativity, logic, and a user-first mindset to deliver impactful solutions.
outside of work
Outside of work, I love exploring creatively—whether that’s drawing or painting, experimenting with sourdough, tackling DIY projects at home, or curating playlists. I’m also passionate about travelling and spending time outdoors.