Client
The John Lewis Partnership
Year
At the end of 2020, the JLP (John Lewis Partnership) sought to improve their Partner App, a key tool used by in-store sales personnel. As part of this initiative, I collaborated with JLP and Apple to facilitate and run an Ambition Lab—a strategic workshop designed to explore opportunities for innovation.
Our objectives were to:
Understand the evolving role of in-store sales apps in the modern customer experience.
Identify & prioritise untapped opportunities within the Partner App.
Develop & refine new ideas to enhance the app’s value for both employees and customers.
Research and discovery
During the Ambition Lab, we:
Ranked opportunities based on impact and feasibility.
Framed key problem statements to guide solution development.
Generated and refined ideas for improving the Partner App.
Evaluated feasibility & viability, ensuring the strongest ideas had both customer appeal and business potential.
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